“We believe every video should be an opportunity to connect products with people.”
Our Story
StreamCart was founded in 2025 when three e-commerce veterans got tired of watching merchants struggle to turn engaging video content into actual sales. What started as a Shopify app — launched in a weekend, iterated on furiously — quickly grew into something much bigger.
Within months of launch, merchants on WooCommerce, Magento, and custom storefronts were asking for the same capabilities. We expanded to a universal embed platform that works on any site in under five minutes. Today, over 500+ brands rely on StreamCart, processing more than 10 million video views per month and driving measurable revenue for merchants of every size.
Our Values
How we build and why
Performance First
We obsess over page speed. StreamCart's embed is async and non-blocking — your Lighthouse score stays pristine no matter how many videos you add.
Merchant-Centric
Built for e-commerce teams, not developers. Every feature, every setting, every workflow is designed so your marketing team can move without engineering tickets.
AI-Native
Intelligence is baked into every feature — from automatic product tagging to smart A/B testing. The platform learns from your audience and continuously improves conversion.
The Team
The people behind StreamCart
Sofia Chen
CEO & Co-Founder
Previously led growth at a Series B Shopify app, scaling it from 200 to 8,000 merchants. Obsessed with the intersection of media and commerce.
Marco Rossi
CTO & Co-Founder
Former staff engineer at a major CDN provider. Built video infrastructure that served billions of requests per day before deciding to start something smaller and more interesting.
Aisha Lowe
CPO & Co-Founder
10 years in product at DTC brands and SaaS companies. Joined Marco and Sofia after spending a year as a frustrated Shopify merchant who couldn't find the right video tool.